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Tourism New Zealand continues full-on marketing assault with giant pop-up book

By Nick Vivion | December 2, 2013

Tourism New Zealand continues to blaze trails into buzzworthy marketing territory with an enormous life-size pop-up book featuring scenes from the latest edition of the Hobbit trilogy. Filmed in Ne... Read More

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Travel startup lessons learned from idea to glory in 12 months

By Viewpoints | December 2, 2013

This November, VerbalizeIt’s human translation platform was recognized as the travel startup of the year at the PhoCusWright Travel Innovation Summit. As entrepreneurs, we are programmed to focus o... Read More

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Why travel businesses should learn to love Twitter chats

By PhocusWire | December 2, 2013

SOCIAL: Expedia has one, travel bloggers appear to love them... So what is it about so-called Twitter chats that apparently draws people in their gazillions to them? Well, beyond the vanity aspect f... Read More

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Startup pitch: Rocketrip wants to remove travel management friction

By Linda Fox | December 2, 2013

Rocketrip has been devised to make booking business travel a better and more productive experience for employer and employee. Currently in beta, the startup was founded by CEO Dan Ruch and head of... Read More

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Bringing the offline travel agency to the web (through acquisitions)

By Viewpoints | December 2, 2013

Online travel has grown up. It’s now a mainstream market, with UK consumers alone making 3.2 million searches for travel in May 2013. NB: This is an analysis from Peter Panteli, commercial director... Read More

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Travel DISTRIBUTION roundup - Travelport, Wego, HouseTrip, Tripping

By PhocusWire | December 2, 2013

This is a roundup of product news and announcements for travel DISTRIBUTION on Monday 2 December 2013... East Air makes GDS debut with Travelport This is the first time East Air has made its content... Read More

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Inside the complex world of web psychology

By PhocusWire | December 2, 2013

MARKETING: Even from the internet's infancy, how users interact with sites and services online has been the subject of many academic papers. But as the web has become more complex, so have the human... Read More

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What keeps business travel experts awake at night?

By Kevin May | December 2, 2013

Not ill-fitting eye masks, anyway. This was the question handed to a group from various strands of the business travel world at the CAPA Summit in Amsterdam this week. It's a standard thing to ask... Read More

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European hotel prices - November 2013 to January 2014

By PhocusWire | December 2, 2013

Data trends on cheapest rates as well as median rate for three months of three, four and five star European hotels across some of the major cities across the continent. This set covers November 213... Read More

News / Technology

Mobile app predicts the possibility of seeing the Northern Lights

By Karthick Prabu | December 2, 2013

Innovation Norway has launched a new mobile app that predicts and informs users about the possibility of experiencing Northern Lights across the Arctic sky. The free app is available for both iOS a... Read More

News / Technology

A quick guide to advanced content marketing

By PhocusWire | December 1, 2013

MARKETING: If SEO and general content issues for a web brand were the disciplines of the late-2000s, then content marketing has become the buzz phrase for 2013. Yet content marketing is not, as some... Read More

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Dubai hotels get fewer 5-star ratings despite jump in hotel reviews

By Karthick Prabu | December 1, 2013

While winning the Expo 2020 is a good news for Dubai, things aren't looking very impressive when it comes to Dubai hotel reviews for the year 2013, reveals a study by TrustYou. The study says that... Read More

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Corporate Travel Management pays $45 million for stake in Westminster Travel

By Karthick Prabu | December 1, 2013

Corporate Travel Management, an Australia-based travel technology provider, has acquired 75.1% of Westminster Travel, Hong Kong-based corporate travel solutions provider. This agreement is for $44.... Read More

News / Technology

Unlocking human potential with technology

By PhocusWire | November 29, 2013

SYSTEMS: Glass, iWatches et al are meant to herald a new phase of how we interact with each other and the world around us. This is fine, in some respects. But there are some that argue that this nex... Read More

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Top ten airlines that captured emotions using social media

By Karthick Prabu | November 29, 2013

Social media is all about doing it the right way, at the right time, with the right messaging. Simpliflying, the aviation marketing company, has announced top ten airlines that addressed a crisis/e... Read More

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