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Black Friday should be bonanza for travel, not only in the US
By Viewpoints
|
November 29, 2013
Research shows that many airline passengers are dissatisfied with the value their membership of airline loyalty programmes offers them. So how can loyalty programme managers tap into global seasona...
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News
/
Technology
Aldous Huxley would be proud - the Brave New World of SEO
By PhocusWire
|
November 29, 2013
MARKETING: Luckily, wiser heads prevail to counteract those (opportunists?) who continually remind marketers that the fine art of SEO is on the way out. It isn't. What is happening to content and us...
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News
/
Distribution
[UPDATE] Tigerair Australia tells travellers not to book flights with eDreams
By Karthick Prabu
|
November 29, 2013
Tigerair Australia has gone public with a stern warning to travellers thinking of buying its flights via Spain-based online travel agency eDreams. The carrier says the OTA has been notified on...
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News
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Online
Joining the dots between online marketing and offline sales [INFOGRAPHIC]
By Linda Fox
|
November 28, 2013
Having a holistic view of marketing in terms of what's working and what's not seems pretty important in today's multi-channel world. Yet a report from call tracking specialist ResponseTap suggests th...
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News
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Online
KLM dares to display real-time response schedule to social media queries
By Karthick Prabu
|
November 28, 2013
KLM Airlines has taken social media management to a new level by displaying response times for its Facebook and Twitter accounts. Firstly, the airline displays on its Twitter profile page the time...
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News
Get over yourselves - Silicon Valley isn't a meritocracy
By PhocusWire
|
November 28, 2013
STARTUPS: Outside of music scenes (grunge, etc), Silicon Valley is probably the epitome of the trend bubble. It's successes are rightly celebrated but equally the overwhelming average-ness of many o...
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News
/
Online
Google Hummingbird update - a quick guide for travel marketers
By Viewpoints
|
November 28, 2013
The Google Hummingbird update is aimed at promoting "conversational search" by paying more attention to the user intent behind a query whilst processing each word in a sentence or conversation. NB:...
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News
/
Technology
Top five hotel technology trends [INFOGRAPHIC]
By Karthick Prabu
|
November 28, 2013
Technology has become an integral part of hoteliers' life, thanks to the fast adoption of technology among guests. Currently, 68% of same day hotel bookings are made from a smartphone, says eRevMax...
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News
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Online
How to boost conversion rates of call-to-action buttons
By PhocusWire
|
November 28, 2013
MARKETING: Travel sites are inherently littered with so-called call-to-action buttons, not least with the rise of ancillary products entering the booking path flow for airlines and hotels. Vital as...
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News
/
Online
Travel brands: How to use social media to prevent a break-up with your customers
By Viewpoints
|
November 27, 2013
Most relationships fail because of not "being there" when it matters. The recent viral post about the travails that an Air France passenger had to undergo is just the tip of the iceberg of situations...
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News
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Technology
Radisson enables users to become better hoteliers through mobile app
By Karthick Prabu
|
November 27, 2013
[video_popup width="805" height="454" video_link="http://www.youtube.com/watch?v=vbK1ZeBsmpY" video_image_link="https://www.tnooz.com/wp-content/uploads/2013/11/Radisson-Rad-Mobile-Game-Tnooz-3-690x30...
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News
Moving on with personalization from lip service to reality
By Valyn Perini
|
November 27, 2013
The travel industry has been talking about personalization for so long without doing much about it. It has become so much lip service, a philosophy every company swears allegiance to but one no one kn...
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News
/
Technology
Top tech priorities for corporate travel managers [INFOGRAPHIC]
By Linda Fox
|
November 27, 2013
It's hardly surprising technology is high on the list of priorities for corporate travel managers given the drive to cut costs, attempts to integrate data and the need for management information. T...
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News
FlatClub raises $1.5 million, plots further expansion
By Linda Fox
|
November 27, 2013
FlatClub, a rental marketplace for university students and alumni, has announced funding of $1.5m from venture capitalists and angel investors. The investment is being described as a joint venture...
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News
/
Online
Startup pitch: Padhaaro wants to bring life to local experiences in India
By Karthick Prabu
|
November 27, 2013
Padhaaro, which means arriving in Hindi, is an India-based startup connecting local experts with tourists, both foreign nationals and Indians. Plans to start the company seeded about two years ago...
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Travel brands continue to chase AI visibility as the landscape shifts
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Amadeus is working with Anthropic to help developers access content
Opinion
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Airbnb is making us rethink what a 'direct booking' really means
News
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WeTravel acquires Tourwriter to broaden custom travel focus
Opinion
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AI search is changing the marketing playbook: How can travel survive?
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Google removes vacation rentals unit from search results in the EEA
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Flagship launches with 3 tours and activities brands, further acquisitions planned
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Discussing the latest trends in travel demand and dispersal
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The agentic traveler: Is travel ready for AI booking demand?
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PhocusWire's travel tech news briefs: HBX, Marriott, Lighthouse and more...
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