SOCIAL:Expedia has one, travel bloggers appear to love them... So what is it about so-called Twitter chats that apparently draws people in their gazillions to them? Well, beyond the vanity aspect for people taking part, those hosting them have seemingly a lot to gain in terms of branding and engagement. Read more on Social Media Examiner.
As the use of hashtags on Twitter continues to flourish, conversations built around specific hashtags - or Twitter chats - have become commonplace.
While you may be familiar with how to use Twitter chats for personal networking, you might not know they can also be used by brands to achieve business goals.
There are now five identifiable ways your business can benefit from Twitter chats.
Read more on Social Media Examiner
NB:Hashtag image via Shutterstock.