MARKETING: Even from the internet's infancy, how users interact with sites and services online has been the subject of many academic papers. But as the web has become more complex, so have the human processes involved as connections to one another and the ability to share everything have kicked in. Read more on Moz.
All marketers hope to see their audiences move down their marketing funnel, eventually converting to paying customers.
We reach out through social media, we create content that we hope resonates, and we optimize our sites in hopes of eliciting certain behaviors from those customers.
Web psychology, then - the study of mental functions and behaviors online - is a foundational part of what we do.
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NB:Psychology web image via Shutterstock.