The National Trust website is nestling alongside the likes of Time Out and Hotels.com in the list of leading travel brands in the UK.
The Easter holiday period is most likely reason after it arrived in tenth position in the destination and accommodation category, just a fraction under Hotels.com.
Market leader TripAdvisor still has around 11.5% share of the category, almost 4.5% ahead of Booking.com.
Most popular travel websites in the UK for the week ending April 7 2012:
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Destinations and Accommodation
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2: Image via Shutterstock.