The airline industry has grown thanks to advancements in technology that allowed for its global expansion.
Not just jet technology, but also the reservation systems and distribution systems, which made it possible for airlines to keep track of and sell complex itineraries in large volumes.
In a way, it is a credit to the developers of these systems that they continue to form the foundation for today’s airline distribution network.
Airlines were also at the forefront of e-commerce, but distribution has evolved, with the rapid development of digital and mass adoption of mobile, there is now a tech gap to be filled between B2B and B2C when comparing airlines to other industries where customers have high expectations for e-commerce.
That gap can be costly.
In this exclusive report from PhocusWire's Marisa Garcia, produced in association with PROS, we take a detailed look at the world of retail and how new technologies are creating new opportunities for airlines.
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