Multi-device in action - two-thirds of Hong Kong travellers use three devices to book flightsNews / Technology | OnlineBy Karthick Prabu | August 11, 2014Share This article was originally published on Have your cross-platform strategy sorted yet? Another pointer you should, with 65% of users in Hong Kong using three devices for their flight booking journey.Market research company, GFK, conducted a study among travellers in Hong Kong (who had the intention to book a flight in next three months) to understand the purchase behaviour, time spent, touch points used and more.Some takeaways from the study:Among the 65% of travellers who carried out an online booking, 93.2% respondents used a desktop/laptop to book it, two-thirds used three devices, but only 6.8% used just a tablet or mobile.On average, travellers spend about five hours during the research phase (prior to booking), making an average of 92 visits to 22 travel-related websites and apps before completing a purchase.A vast majority of respondents (96%) used both online and offline platforms throughout the entire flight purchase process, with only 2% of respondents using an online channel exclusively and an identical 2% solely used an offline channel.Almost three quarters (74%) were prompted to take an action after they saw an advertisement in a newspaper or magazine (70% read an article). Over half of respondents said their travel plans were triggered by TV or radio ads.Unsurprisingly, 91% of respondents used a search engine to start their travel research. The various touch points used by the users during the flight purchase path include travel aggregators and information site (83%), travel booking sites (79%), airline websites (69%) and social networks (38%).The graphic shows the various touch points used by respondents. The size of the node represents the activity of usage - bigger the size of node, higher the activity on that node. Also, the All linking-lines are proportional to the volume of journeys made between the nodes.NB: Click on the image for a higher resolution version. NB2:Hong Kong airport image via Shutterstock.