MoneySupermarket is considering how to extend flash sales across to TravelSupermarket following its acquisition of Local Daily Deals several weeks ago.
The price comparison specialist, which acquired 51% of Local Daily Deals for an initial consideration of £1 million, has already rebranded the Brighton-based service to MoneySupermarket Local Deals.
The deal could increase to £11 million depending on financial targets being met in the next three years.
Mark Guymer, MoneySupermarket's shopping, vouchers and partnerships boss, describes the deal as another good example of the company's activity beyond product comparison following the company's roll out of vouchers across its various verticals.
"Customers really like the deals proposition and it naturally sits with the MoneySupermarket proposition of getting more for their money.
"We have the relationship with all the major providers of travel inventory so it's relatively straightforward for us to go in and leverage that."
Guymer says TravelSupermarket currently promotes top deals but has no flash sales element.
He also says the company is only at the 'launch stage of the deals proposition' and currently extending it into big cities such as Manchester and Birmingham, after going live about five weeks ago.