Marketing

News / Online

Modern travel marketing, part 3: Email campaigns

By Mitra Sorrells | June 18, 2018

The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively. Read More

News / Technology

QOTW: Something about throwing out the playbook

By PhocusWire | June 15, 2018

Quote from Jen O'Twomney, vice president of Expedia Local Expert. Read More

News / Distribution

Ctrip boosts customized marketing capabilities with iClick partnership

By Mitra Sorrells | June 14, 2018

Ctrip is enhancing its digital marketing services through a partnership with iClick Interactive, a Hong Kong-based marketing technology company. Read More

News / Online

Expedia gets super-serious about activities, plots five-fold booking jump

By Kevin May | June 13, 2018

Much of the attention in 2018 in tours and activities has been on moves at TripAdvisor and Booking Holdings - but Expedia Group has big ambitions of its own. Read More

News / Technology

Modern travel marketing, part 2: Social media

By Jill Menze | June 11, 2018

For the second installment on modern travel marketing, we explore the power of social media and how it influences consumer behavior, as well as the tactics travel brands are using to grow their reach... Read More

News / Technology

Facebook touts benefits of people-based travel marketing

By Jill Menze | June 7, 2018

With so many content and review site options in the travel space, there’s a likelihood people shopping for and booking travel might not even encounter certain brands’ products. This creates an... Read More

Opinion / Distribution

13 mistakes that sabotage vacation rental bookings

By Kevin High - VroomRes | June 6, 2018

You work tirelessly to manage your properties. You do all the things that the so‐called “experts” tell you to do, but it just doesn’t seem to be paying off in the ways that you really want. Read More

News / Distribution

Booking.com leads in online traffic with market-customized strategies

By Mitra Sorrells | June 4, 2018

Booking.com is the most visited travel website in the world according to SimilarWeb, with an average of more than 420 million visit per month in the last six months. Read More

News / Online

Modern travel marketing, part 1: SEO strategy

By Mitra Sorrells | June 4, 2018

Throughout June, we're looking at a variety of topics under the umbrella of digital marketing. We start with an analysis of the current state of search engine optimization, which today could be renamed... Read More

News / Technology

QOTW: Something about an invasion of privacy

By PhocusWire | June 1, 2018

Quote from Clayton Reid, CEO of MMGY Global, in an article on PhocusWire this week. Read More

Opinion / Online

How Airbnb grows its host community through online marketing

By Tao Cui, Ye Wang and Bassel Namih - Airbnb | June 1, 2018

Which ads to buy? How much to pay for each ad? How to measure the performance of each ad? Airbnb built a marketing system to answer these questions. Read More

Opinion / Distribution

Coming soon to your hotel: The integrated revenue generation team

By Max Starkov, HEBS Digital & Scott Dahl, Ecole Hôtelière de Lausann | May 31, 2018

The hospitality industry is enjoying its longest expansion and healthiest growth in decades, yet there are some troubling trends beginning to surface that threaten profitability and overall performance. Read More

Opinion / Online

Travel, data security and false narratives around Facebook

By Clayton Reid - MMGY Global | May 29, 2018

The disclosure of Facebook data breaches during the U.S. presidential election has created a shudder across the marketing landscape. Read More

News / Online

How organic search is becoming ineffective for hotels on Google

By Kevin May | May 23, 2018

Most conversations that involve digital marketing and the efforts of hotels and online travel agencies to gain exposure usually revolve around advertising. Read More