Marketing

News / Online

VIDEO: Travel supremacy - Asian Tigers versus Global Elephants

By PhocusWire | July 5, 2018

For many years it was expected, inevitably in a rather arrogant fashion, that western travel brands would simply expand their power to other corners of the globe. Read More

Merlin Entertainments Alipay partnership2

News / Distribution

London attractions court Chinese tourists with new Alipay partnership

By Mitra Sorrells | July 3, 2018

Popular attractions such as the London Eye, Madame Tussauds London, London Eye River Cruise and more, will now accept Alipay for the purchase of tickets. Read More

News / Online

Tripsta web agency halts operations amid financial row

By Kevin May | June 29, 2018

Online travel agency group Tripsta has suspended operations in the wake of a failed new business plan that is being blamed on "certain partners". Read More

News / Online

QOTW: Something about how easy it is to burn cash

By PhocusWire | June 29, 2018

Quote from Craig Paddock, director of search for MMGY Global, in an article on PhocusWire this week. Read More

News / Technology

Alexa, what do Echo devices in hotels mean for travel marketers?

By Mat Harris - Sojern | June 29, 2018

It’s no secret that Amazon is extremely well-positioned to disrupt digital advertising, with a massive global customer base, hundreds of millions of Prime subscribers, tremendous data assets and... Read More

Affiliate marketing strategies in travel

News / Online

Understanding the not-so-glamorous hidden gem of travel marketing

By Ivan Baidin - Travelpayouts | June 28, 2018

Affiliate marketing is a blind spot for the travel industry. Read More

News / Online

Q&A: How brands are using WeChat to attract travelers

By Mitra Sorrells | June 27, 2018

Travel brands and destinations are vying for the attention of Chinese travelers – already a massive market with an estimated 130.5 million outbound trips made in 2017 and projections of 10% growth... Read More

News / Online

So, what is the Power Paradox in travel?

By PhocusWire | June 27, 2018

Travel's biggest players have never been bigger, wielding tremendous power and maintaining the status quo in way that has never been seen before. But herein lies the paradox... Read More

Opinion / Online

How Google, Instagram and more are shaking up hotel digital marketing

By Margaret Mastrogiacomo - HEBS Digital | June 26, 2018

This month, Google nudges SEO marketers in the right direction with clarifications to the mobile‐first index as it rolls out to more websites, Bing pilots in‐market audiences and Instagram gets more... Read More

News / Online

Modern travel marketing, part 4: Paid search

By Mitra Sorrells | June 25, 2018

PPC, when done right, can drive relevant conversions, but when done wrong can quickly rack up huge bills with nothing to show for the expense. Read More

News / Online

QOTW: Something about taking a bold step to be different

By PhocusWire | June 22, 2018

Quote from Johannes Reck, CEO of GetYourGuide, in an article of PhocusWire this week. Read More

News / Online

Study shows evolution of Google real estate for travel searches

By Kevin May | June 22, 2018

Consumers looking for travel products on Google are now faced with fewer "organic blue links", with space given over to the search giant's own tools and services. Read More

Opinion / Online

Nine must-watch travel marketing trends

By Monya Mandich - Expedia | June 22, 2018

Gone are the days of one-way marketing conversations, when marketers spoke at consumers and consumers didn't speak back. Now, we're engaging in meaningful two-way conversations across multiple platforms... Read More

News / Online

Modern travel marketing, part 3: Email campaigns

By Mitra Sorrells | June 18, 2018

The introduction of personal email addresses in the 1990s created an entirely new opportunity for brands to reach consumers quickly and cost-effectively. Read More

News / Technology

QOTW: Something about throwing out the playbook

By PhocusWire | June 15, 2018

Quote from Jen O'Twomney, vice president of Expedia Local Expert. Read More

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