Marketing

Interview / Online

In the Big Chair - Cree Lawson of Arrivalist

By Mitra Sorrells | May 16, 2018

Arrivalist measures the movement of network-enabled mobile devices to determine what digital content influences consumers to visit a physical location. Read More

News / Online

ADARA launches new personalization framework for travel brands

By Mitra Sorrells | May 16, 2018

Enterprise travel data solution provider ADARA has created a new framework to hep brands deliver personalized experiences to their customers. Read More

News / Online

TripAdvisor airport store program grows

By Kevin May | May 10, 2018

Rarely mentioned by TripAdvisor (it's not really been officially announced) but the company has a growing offline strategy, too. Read More

News / Online

How marketers should use Facebook's new Trip Consideration tool

By MDG | May 4, 2018

When planning a future trip, many people may have a beach getaway or hiking adventure in mind—but they still may be wondering where to go. Read More

News / Technology

Hotels investing in growing direct bookings, mobile upgrades for 2018

By Jill Menze | May 2, 2018

Hotels view their own websites as equally as effective at driving direct bookings as Google or TripAdvisor, a new report from SiteMinder shows. Read More

Opinion / Technology

Why travel marketers should be "less perfect and more honest"

By Ari Lewine - TripleLift | May 1, 2018

For many families, a vacation is a huge investment. Paying for airfare, hotel rooms, meals and excursions for a family of any size typically costs thousands of dollars - not to mention valuable vacation... Read More

Opinion / Technology

Hoteliers should care about voice technology - here's why

By Max Starkov - HEBS Digital | April 30, 2018

With internet users preferring communication with images and, most importantly, voice activation, there is a great opportunity for hotels in this landscape. Read More

News / Online

HomeAway tips wider shift from guest fees, admits brand complexity with VRBO

By Kevin May | April 27, 2018

The fee structure in vacation rentals is likely to shift more towards to suppliers rather than guests over time, Expedia Group predicts. Read More

News / Technology

RedAwning expands into vacation rental services with Blizzard acquisition

By Kevin May | April 27, 2018

Vacation rental platform RedAwning has bought web services company Blizzard Internet Marketing in a bid to expand its technology services to property managers. Read More

News / Online

Expedia Group ticks solid start box for 2018, helped by HomeAway

By Mitra Sorrells | April 26, 2018

Expedia Group recorded a 15% increase in total gross bookings and a 15% increase in revenue to $2.5 billion for the first quarter of 2018 compared to the same period last year. Read More

News / Startups

Culture Trip brings in $80M to build online travel agency

By Kevin May | April 24, 2018

Who said travel content sites were dead in an age dominated by large players such as TripAdvisor and long-standing niche sites already in the market? Read More

News / Online

Data analytics partnership offers new "holistic" insights for DMOs

By Mitra Sorrells | April 23, 2018

Travel data co-op ADARA and travel market research firm Longwoods International are collaborating to give destination marketing organizations a deeper understanding of their visitors and the... Read More

News / Technology

AI analysis, part 4: Digital marketing

By Mitra Sorrells | April 23, 2018

According to the Salesforce’s 2017 “State of Marketing” report, artificial intelligence is the leading technology where marketers expect the most growth in the next two years. Read More

News / Online

Airbnb makes foray into events with meeting planner tool

By Jill Menze | April 19, 2018

Airbnb is out to conquer yet another corner of the travel market with the launch of a new tool for meeting and event planners. Read More

News / Online

A measure of influence: Can you trust influencer marketing to deliver real engagement that leads to sales?

By Nick Vivion | April 18, 2018

Influencer rankings aren't so simple as looking at follower count, or even engagement rate. It's really about the quality of an influencer's following, and the likelihood that the following will engag Read More

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