MARKETING: Beyond what the tech press (us included) tell everyone they should be focusing on is a reality that some of the basics of marketing still have plenty to offer. Coupled with how some heavy marketing-led business models are continuing to evolve and next year does indeed have plenty of promise. Read more on Huffington Post.
Forget the Internet of Things, 3D Printing and Google Glass - there is still plenty of technology in the marketing arsenal to excite us.
Wizard technology will be the leitmotif of 2014. Not technology for technology's sake, but technology that will delight consumers, make advertising more accountable and give marketing departments much-needed fluidity and flexibility.
This move heralds a maturity of the internet in all sorts of ways, but mostly in the way it will open us up to opportunities that will substantially change our buying habits and re-configure the way we communicate and transact.
Read more on Huffington Post
NB: Magic dust image via Shutterstock.