MARKETING: You have to love search engine optimisation - it keeps brands on their toes, ensures marketing remains a dynamic discipline, and can also flatten the playing field between the big and the and small players. The problem, some believe, is that the Google controls it all. Read more on SearchEngineWatch.
The last few weeks have been amazing.
Google has made some big changes and they are all part of a longer term strategy that has many components.
In short, Google is doing a brilliant job of pushing people away from tactical SEO behavior and toward a more strategic approach.
You could argue that "tactical SEO is dead", but that's not quite right. And don't run around saying "SEO is dead" because that is far from the truth, and I might just scream at you.
Instead, let's take a few steps back and understand the big picture. Here's a look at the major developments, some of Google's initiatives driving this change, and the overall impact these changes will have on SEO.
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NB: SEO image via Shutterstock.