OYO rebrands recent buy @Leisure to OYO Vacation Homes

Just two months after announcing its plan to buy @Leisure Group, OYO Rooms has closed the deal and renamed the company.

Netherlands-based @Leisure Group will now be known as OYO Vacation Homes, as the mothership looks to use the brand name for corporate purposes and closer align the businesses.

OYO bought @Leisure in a €360 million deal in May this year, it's first acquisition in Europe and a clear sign of its intention to bring its brand into the region.

@Leisure's CEO Tobias Wann remains head of the division and will oversee the existing consumer-facing brands.

OYO Vacation Homes has more than 30,000 fully managed rental properties across Europe, operating nine brands including Belvilla, DanCenter and Danland.

There is also a subscription-based home management service under the Traum-Ferienwohnungen brand, which has 85,000 homes in 50 countries and was also part of the acquisition.

Wann says a hiring strategy is also part of the overall rebranding and expansion efforts.

He adds: "OYO is one of the fastest growing and most admired hospitality brand in the world. We want to contribute to OYO’s aspiration to become the world’s largest hospitality company by growing the vacation homes business."

Check out this interview with Wann during the recent Phocuswright Europe event in Amsterdam, when he explains how the deal came together, what it means for the vacation rental sector as a whole and OYO in particular.