VIDEO: MediaAlpha - Launch pitch runner-up at Phocuswright Europe 2019Interview / OnlineBy PhocusWire | May 29, 2019Share MediaAlphaExposing the muddy world of the dominant opaque travel comparison ad networks and introducing a new - completely transparent - way to buy and sell these high-performance, high-intent ad placements. Ingrid Miller, vice president and general mananger for travel at MediaAlpha. MediaAlpha provides advertisers and publishers with the power and sophistication of the first programmatic exchange platform for clicks, calls and leads.Its Exchange Platform connects buyers and sellers of performance media, to create a more efficient marketplace for data-rich inventory that targets high-intent consumers.The company now wants to ensure the process is transparent and efficient with the introduction of new tools for travel brands.MediaAlpha was the runner-up in the People's Choice Award category for Launch at Phocuswright Europe 2019. Here is MediaAlpha's pitch...MediaAlpha - Launch - Runner Up People's Choice Award - Phocuswright Europe 2019 And further analysis in the PhocusWire studio.PhocusWire @ Phocuswright Europe 2019 - MediaAlpha pitch analysis AdvertisingMarketingPhocuswright Europe 2019Search