Just for fun. This clip has been kicking about for months, but with all the ire about TripAdvisor and Google these days it's sometimes worth seeing how it all looks from the outside.
Here, UK comedian Michael McIntyre - in his off-kilter way - highlights just how bizarre the concept of looking for reviews can be.
And, of course, experiencing the hotel once the customer arrives.
httpv://www.youtube.com/watch?v=cbe7qb6uzvg
NB: Apologies for the visual quality. Blame the source.