Big changes at the top of the leading agency websites in the UK after Lastminute.com took the crown from Expedia in the last week before the Christmas holidays.
Perhaps capitalising on its wider range of products, such as theatre and restaurant gift deals, Lastminute.com added 0.25% market share to its previous tally, but travel-focused retailer Expedia lost over 0.5%, pushing it back into third place.
Thomson raised its share of the agency category by almost 1%, while Thomas Cook captured an additional 0.5% of its own.
Most popular travel websites in the UK for the week ending December 24 2011:
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Destinations and Accommodation
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Travel search terms
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NB: Data courtesy of Experian Hitwise
NB2:Image via Shutterstock.