For any travel company pondering mobile as a distribution channel or whether to invest in social media, the following research will make compelling reading.
The report is from research organisation ChildWise and looks at technology in the lives of children aged between five and 16.
The past year has seen a surge of children with their own internet-enabled mobile phone with 61% saying they have one and especially those aged 11 and over where the figure rises to 77%.
The mobile phone has now become the item they can least live without according to 30% followed by computers 23%, games consoles 17% and television 15%.
Children are spending more than an 90 minutes a day using their mobile phone for activities other than calls with 52% using them before they go to school and 45% using them in bed at night.
Most youngsters, 58%, can now access the internet in the privacy of their rooms and 74% have their own laptop or PC although the ChildWise Monitor demonstrates the trend towards portability with 61% having a laptop, 11% a tablet and 26% a PC.
More than half of all children who access the internet had visited Facebook in the previous week and the website emerged as favourite for a quarter of children compared with YouTube for 12% and 5% who say they like Moshi Monsters best.
Of those accessing Facebook, 39% were under 13 years of age.
Kids are most likely to use media after school with 60% using the internet then, 59% are listening to music, 47% using their mobile phone, 47% watching the TV and 46% using a game console.
On average they are engaging in more than three of the above activities at this time of day.
Surprisingly, given the choice children still prefer to communicate face-to-face with 53% saying it is their top communication channel for talking about something serious and 43% prefer face-to-face for a private chat versus 13% who say phone and 11% who say text.
The research was carried out by interviewing 2770 children aged 5-16 in 108 schools across the UK.