Another interesting partnership for tour and activity platform GetYourGuide after securing a deal to provide product to the Kayak mobile app.
The Europe-based website will have a dedicated channel on the Kayak iPhone application as part of a wider upgrade to the service released this week.
When users have selected a tour or activity within a destination on the app they are taken through a series of tools to collect information about the user's requirements and date selection, before allowing the product to be booked within a brand GetYourGuide screen.
It is the first time Kayak has worked with a tour and activity supplier, although the agreement will only see products feature on the mobile version of the travel search service rather than on its main site as well.
The deal with Kayak follows a similar agreement with Tripadvisor earlier this year to provide a dedicated GetYourGuide booking button on destination tours, activities and other things to do featured on the user review giant’s website.
GetYourGuide says despite mobile roaming costs still putting a financial barrier to wider adoption of tools being used in an overseas destination it has seen comparable (and "pretty good") conversion rates from both its desktop and mobile distribution partners.