With Pricelinereleasing its new commercial featuring the omnipresent William Shatner as The Negotiator, metasearch engine Kayak is also in quickly with its latest for the US market.
The ad, known simply as Kissing, features two insatiable office workers who struggle to contain themselves during an important meeting.
Kayak's release of the ad follows the launch of the its first TV advertising campaign at the back end of 2009.
One of the first 30-second clips caused a mild amount of controversy as it appeared to feature a war veteran reminiscing about dangerous beach landings whereas he was in fact remembering the wild spots of Cancun in Mexico.
The new ad also coincides with a move to profile some of the company's senior execs in the wider business consumer media, such as an article this week about co-founder and CTO Paul English.