A political and media storm following the jailing of three journalists in Egypt is spilling over into anger against its tourism authority.
Earlier this week three al-Jazeera reporters, Australian Peter Greste with Egyptians Mohamed Fahmy and Baher Mohamed, were found guilty in a Cairo court of "spreading false news", igniting protests in media organisations around the world and anger in Canberra, seat of Greste's government back home.
The trio were sentenced to seven years in prison, alongside a number of other journalists who were not present for the trial, for allegedly supporting the country's Muslim Brotherhood party.
Anger over the situation is almost certain to continue at high levels of various governments and by outraged colleagues at al-Jazeera and other media outlets over what is essentially a muzzling by the authorities of free speech from independent journalists.
But in a world of social media, such anger can be channelled into new and creative ways to get the attention of the wider public.
Tourism authorities are inevitably a natural area for this kind of activity, given that their primary role is to attract visitors to a country.
The Egyptian Tourism Board and its @LoveEgypt Twitter account is on the receiving end of barrage of hostility this week, all of it inevitably ignored (it's a profile solely to plug the country, not engage on political issues).
The Media Blog in the UK, which covers various issues in the media, has gone one step further and mocked-up of a new website for the Egyptian Tourism Board, cleverly highlighting the recent sentencing and altering some of the site's navigation.
The picture (which includes an image of Greste taken during the trial this week) is inevitably spreading fast around the web.
It would be astonishing, let's face it, if @LoveEgypt replied publicly to The Media Blog's message.