Huge debate in Australia and spreading around the globe following the release of a new TV ad for Tourism Australia.
The new ad follows the marketing campaign to encourage residents to send in photos of their favourite locations in the country - content that was subsequently used in a new inspiration site.
The idea in April was it might be a good idea to change perceptions of the country, hinting that it would be an important part of new campaign.
Fast forward a few weeks and a new TV ad emerges, appearing first of all on highly-trafficked advertising and marketing site Mumbrella.
The clip is stuffed full of cliches, with sequence after sequence almost mocking the original idea from April.
httpv://www.youtube.com/watch?v=qpn6ijA8rrY
The ad has since managed to attract almost 20,000 views and generate plenty of debate. Perfect viral fodder maybe...
What do you think?