SOCIAL: Let's face it, there are many ways to "game" the system and attract followers or fans (or whatever term other social networks use) to a brand. But actually making good use of them is another thing entirely, especially when thinking across the wider disciplines involved across multiple channels. Read more on Social Media Examiner.
Originally marketers delivered the promise via email, but now you have to take that style of thinking into the social media and mobile channels.
Proprietary audiences will only be there if you build them. If not, you’ll have to pay in the form of advertising. Before the internet, creative thinkers only had to worry about great creative.
They didn’t have to assemble an audience because mass media did that for them.
The difference today is not only coming up with the creative, but also thinking about distribution and building an audience that belongs to you—one that nobody else has access to.
Read more on Social Media Examiner
NB:Follow leader image via Shutterstock.