Have you ever wondered what drives the search results for a query on Expedia? It's time for answers...
Expedia is raising the curtain on what determines search results and hotel visibility in its dynamic marketplace in a new white paper: Understanding the Science Behind Expedia’s Marketplace. The paper reveals what determines search results and hotel visibility in the marketplace.
Tnooz will be hosting a Twitter chat with the paper's author -- Melissa Maher, senior vice president, Global Partner Group, Expedia, Inc -- on Tuesday, May 3, 2016 at Noon Eastern/9 a.m. Pacific. Please join in the conversation with the hashtag #ExpediaMarketplace.
Melissa will note that there are three key drivers that Expedia has relied on for many years to prioritize search results: Offer Strength, Quality Score, and Compensation (which is where tools like the new Accelerator come into play).
The new whitepaper explains the details behind these three factors, how hotel partners can influence their search visibility, and why this is important for consumers.
Read the paper. No email or anything else is required to access it. Just click to view— or click on the image, below.
It will display as a PDF in your browser, which you can print or download by using your browser's options.
The paper and chat are presented through Tnooz's sponsored content initiative.