MARKETING: Search marketing was a relatively complicated discipline even before Google (and its ilk) introduced such services as Local and Maps. Now businesses, especially those on the ground and catering for tourists, have an enormous opportunity (and marketing challenge) to get their heads around. Read more on Search Engine Land.
Despite years of education and evangelising, many local businesses are not optimized for local search marketing.
In facy, if a business has multiple store locations, with a dealership network, or with multiple state or national branch offices, then there’s a good chance they don’t have 100% local coverage in the areas serviced.
If a business is operating below 100% coverage, you have what marketers call "a local market opportunity".
Here's how it works and what to do about it.
Read more on Search Engine Land
NB:Location map image via Shutterstock.