MARKETING: The travel sector, perhaps more than any other industry vertical, is awash with brands trying to reach potential customers through keyword advertising. Priceline and Expedia appear to getting it right, but what tactics can the rest of the industry use? Read the full story on HubSpot.
Whether consumers like it or not, pretty much anywhere the eye can see, there's an ad begging for a second look.
Whether it’s TV commercials, online ads, or those poor faces racking up "impressions" on bus benches, there is no doubt we have as consumers grown a sense of numbness toward marketing messages over time.
Ad space online is no different - our natural reaction is "no, thank you", even if, on some level, there was a hint of interest.
So how can Google Adwords, an increasingly saturated market that allows only three tiny lines of ad copy, help your site get viable leads?
Read the full story on HubSpot
NB:PPC ads image via Shutterstock.