Which travel brands are most deftly navigating the tumultuous social media sea? This friendly infographic from Media Mosaic lays it all out in graphic glory.
Beyond the obvious trends regarding follower counts on Facebook and Twitter, here are a few quick ruminations:
AIRLINES
- Delta has the most followers of all airlines on LinkedIn. Does this translate into a larger talent pool for hiring?
- No airline has a significant following on YouTube. Given the popularity of planes among a certain cohort, are they missing an opportunity to share the myriad videos that are organic to their business?
- Percentage-wise, Virgin America has the most people talking abou them on Facebook. This trends with the level of chatter most loyalists have for the airline. Why do more brand fans talk about Virgin America then others?
HOSPITALITY
- Compared with the airlines, many of the hotel brands have significant followings on YouTube. Why do hotel brands do better on YouTube than airlines?
- Hilton dominates the LinkedIn followers. Again, does this translate into a deeper talent pool for the HR Department?
- Overall, Hilton dominates the social media sea. From Facebook to LinkedIn, Hilton is popular and engaging. What is Hilton doing to deliver this consistent engagement across networks?
CRUISES
- These brands have very few reviews on TripAdvisor. Why are there fewer reviews of cruises on TripAdvisor?
- Compared to the other categories, the surveyed cruise lines are not as active across platforms. How can these cruise lines reconsider their social media use?
- YouTube is a popular network among surveyed cruise lines. How can the cruise companies continue to use video as a driver of engagement?