Ctrip's investment in India's MakeMyTrip could be a sign that China's online travel agents are starting the flex their muscles and build a presence on the global stage, but how does it work the other round?
How effective are the global OTAs in securing a presence in the Chinese market, and what are the specific challenges they face?
Ritesh Gupta, a reporter for China Travel News, takes a detailed look at China's technical and competitive landscape in which the global OTAs must operate if they are to challenge the domestic incumbents. Click here to read the article in full.
NB This article appears here as part of Tnooz's content partnership with China Travel News.
NB2Image by Shutterstock.
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