Uber is currently launching in roughly two to three cities, helped not least by its recent $1.2 billion investment at a $18 billion valuation.
Behind the scenes, Uber is also heavily crunching its user and driver data, as recently shared in a blog post.
Some of the findings are fascinating, illustrating how the brand is becoming a viable proposition for travellers as they criss-cross either their countries or the globe.
For example, the company has been noticing a rise in the number of Uber users who are active in more than one city, wit user in San Francisco also taking the service in Chicago.
Uber calls these users as "Jetsetters".
The chart below shows the top countries by Jetsetters in the year 2013.
Uber says it also finds a higher connection (in terms of Uber users) between cities that are physically close to each other.
In the chart below, a list of cities are represented in both x and y-axis. The color concentration of square for a city-pair indicates the strength of "shared users" between the city pairs.
For example, Chicago-Denver city pair has a dark shade of blue, this indicates a higher number of shared Uber users between these cities.
In the chart below, both x and y-axis is arranged by "Launch Date" of Uber service. The higher concentration on the top-left section indicates that - higher the duration of Uber's presence in a city, higher the connections the city builds with other launch cities.
If you would like to see more such pattern, you can use the interactive chart in Uber's blog post.
The following graph shows the top cities in terms of Uber connections - users in Chicago, for example, are also most active in San Francisco and New York among other cities (see the thickness of the chords).