How I Got Here, episode 21 - Gillian Morris of Hitlist

Gillian Morris, co-founder and CEO

How I Got Here is a weekly podcast from PhocusWire and Mozio, getting the inside stories behind innovation and startups in travel and transportation.

 

Gillian Morris, co-founder and CEO of Hitlist, talks to Mozio's David Litwak and PhocusWire's Kevin May on how the platform went from idea to app-store favorite.

Hitlist went from being an idea to help friends find air tickets to a favorite in the app stores.

Co-founder and CEO Gillian Morris and her team managed to achieve the growth of the product with little money on the marketing front and almost next to no investment funds coming in.

The story behind Hitlist is a testament to what hard work, some luck along the way and an ability to retain an acute sense of what the product should be at all times (a way of alerting users via an app to cheap fares based on their personal preferences) can accomplish.

Morris' pathway to 2020 has not been without its pitfalls, including countless unsuccessful investor meetings.

She has also been at sharp end of seeing the bias that exists in the industry and investment community when startups are, unlike Hitlist, fronted my men.

She joins us as the latest guest on the How I Got Here podcast.

HIGH is a weekly show produced by PhocusWire and Mozio, aimed at getting the inside stories behind startups and innovation in travel and transportation.

It's hosted by our editor in chief, Kevin May, and Mozio co-founder and CEO David Litwak.

A full transcript and additional analysis in 5+ languages is available on Mozio.com/move.

Here is the video version via PhocusWire's YouTube channel: