Tourism bosses in Holland are celebrating after capturing nearly three quarters of a million hits in less than a week for a YouTube clip to promote the country's apparent coolness.
The tongue-in-cheek and rather funny clip is aimed primarily at English-speaking tourists (and highlights the fact that many Dutch speak the language extremely well) and plays on the idea that the country is at the top end of the cool scale.
The video part of a wider campaign - "The Original Cool" - where visitors will be encouraged to get involved with its Facebook page and "share the cool" through the usual pictures and messages.
The video was created by the Netherlands Board of Tourism and Conventions, KLM, Amsterdam Schiphol Airport and Amsterdam Marketing.