The trust factor and bad experiences are pushing travellers to shun mobile applications for holiday and hotel bookings according to new research.
The study from online travel agent, Sunshine, finds online (67%), via travel agents (41%) and by telephone (29%) are the most popular means of booking a holiday despite the growing trends in mobile browsing.
Participants were responding to a question on how they have booked holidays and hotels in the past and could pick all answers that applied.
Mobile apps were left lagging however with 13% saying they have used an app to book via a smartphone or tablet.
The study from the UK-based OTA also reveals more than half (53%) do not trust apps with 32% citing security concerns and 25% worried they might not get what they expected on arrival.
Respondents (16%) also say that, aside from the big brands, they don't know who is behind the apps and 4% admitted to having had a bad experience with a hotel or holiday booking app.
Of the 4%, more than a fifth say they have felt misled by the content on the app and were disappointed on arrival and 16% said they had not got as good a deal as they'd thought.
The findings of this research are supported by an opinion piece from Tnooz node Timothy O'Neill-Dunne back in December which lists some of the key mobile app sins being committed.
The study also again raises the question of whether to develop an app or just go with responsive design, with the latter appearing to win the debate right now.
A further piece, from Smashing Magazine, also makes for compelling reading on why so many apps end up not being used.
The Sunshine research was conducted with more than 1,500 Britons as part of an ongoing study of booking behaviour.
NB: Mobile apps image via Shutterstock.