Step back and wait for the furore - Google has just released its new search page layout.
Search results will now be automatically displayed alongside filters such News, Blogs, Images and others in a dropdown menu, such as Shopping.
As each filter is selected - similar to the previous method at the top of the page but in a far more intuitive way - the page will change to drill down automatically to reveal more relevant results.
It's just like Bing, some will no doubt argue.
One important issue here for the travel sector is that with the filters in a much more convenient place the user will be drawn to use them, thus opening up the Shopping options which now feature hotel prices, for example, drawn from AdSense partners.
Google sites around the world will see the new design over the course of the next 24 hours.
Here is a video from Google to explain the redesign and filters:
httpv://www.youtube.com/watch?v=C-rnxNFRAQA