Like football players before a big game, U.S. Dept. of Justice employees reviewing the Google-ITA Sotware acquisition must spend plenty of time in the video room.
Both sides in the conflict have produced videos designed to sway the public and the suits in the DOJ.
The latest is a video from Google, which describes how Google, with ITA Software in its pocket, intends to go beyond "the traditional 10 blue links" and show exact flight times and "quick links to airline and travel websites."
Interesting wording -- no mention of online travel agency or metasearch websites specifically.
The video details how Google already is experimenting with hotel pricing on Google Maps to ease travel planning and argues that the acquisition would not be anticompetitive.
Here's the video:
httpv://www.youtube.com/watch?v=UB606VwC-ik&feature=player_embedded
Of course, FairSearch.org also has produced its own videos to influence regulators.
For regulators, it's just another day at the movies.