MARKETING: Access to information PLUS changes to consumer and business behaviour have slowly turned marketing on its head. Those that think long and hard about these things have come up with a new turn of phrase for it (human-to-human), but perhaps this is just an attempt at simplification - marketing is far more complex than this. Read more at Social Media Today.
It used to be that marketing was segmented into two categories; business-to-business (B2B) or business-to-consumer (B2C).
This was done to separate specialties, audiences and segments in an effort to more highly target the groups of people who ultimately would consume a brand’s message.
What it really did, however, was create an unnatural language for marketers – with words like "synergy" and "speeds and feeds" – to tell the stories of products to their buyers and partners.
The fact is that the lines are so far blurred now between the two marketing segments that it’s hard to differentiate between the two anymore.
Read more at Social Media Today
NB:People talking image via Shutterstock.