Going into bat - China's digital ad market explainedNews / Distribution | OnlineBy Viewpoints | June 1, 2016Share This article was originally published on BAT is an acronym any travel firm with global aspirations needs to be aware of - it is the shorthand of choice for China's internet giants - Baidu, Alibaba and Tencent.Each of these businesses has a significant travel player within their portfolio. Baidu owns a 25% stake in Ctrip and an undisclosed stake in Uber; Alibaba has a standalone travel marketplace Alitrip; Tencent was involved in a $250 million funding round for India's Ibibo Group.But their digital advertising products are also of massive importance to travel firms across China's domestic, inbound and outbound sectors.Ritesh Gupta, a reporter for China Travel News, highlights five ways in which BAT's digital advertising footprint can help travel firms, from their global leadership in mobile advertising to video tracking and virtual reality.Click here to read the article in full.NB: This article appears here as part of Tnooz’s content partnership with China Travel News.NB2Image from FreeImages.comRelated reading from Tnooz: Some digital tips for destination marketers on wooing Chinese outbound travelers (March 2016) Alitrip reveals benefits of Alibaba data (March 2016) How can global OTAs grow in China? (Jan 2016) Alibaba