The collapse yesterday of Globespan, parent company of Scottish airline FlyGlobespan, saw customers and those in-resort heading to their computers in dramatic numbers.
Figures from Experian Hitwise UK paint a sad picture of travellers desperate to find out how they will either get home (around 4,500 are said to be stranded overseas) or those hoping to fly with the airline in the coming weeks and months.
As news emerged of the company's dark and unfortunate route into financial administration, visitor numbers to its website soared by 511% on the previous day.
In line with what happened earlier this week when British Airways found itself at the wrong end of a major industrial dispute, other airlines and travel provider websites benefited from the collapse as customers attempted to figure out what to do next.
EasyJet, Ryanair and OnTheBeach were the top three sites visited immediately after seeing the holding page Globespan created to inform customers of its demise.
Meanwhile, metasearch site Skyscanner has reported a 283% surge in searches on routes that were once operated by FlyGlobespan aircraft.
NB: Passengers and customers affected by the collapse of FlyGlobespan are advised to visit the ATOL (CAA) website to learn more about their bookings, repatriation and financial protection.
NB: Aircraft image by Martin J Galloway.