Alternative accommodation for women
Headquarters: Toronto, Canada
CEO: Yaa Priscilla Birago
Founding date: 2017
Femmebnb provides an end-to-end travel solution to alleviate safety issues associated for women travelers by helping them rent vacation and short-term rentals from other women to maximize safety, comfort and peace of mind.
Femmebnb also operates HerCommunity,
a digital safe space powered by AI to help women hosts and travelers connect and find friends, engage in interactive travel games and travel smarter in real time with our AI travel assistant.
Most importantly, we at Femmebnb believe in paying
it forward. For every transaction on our platform, a portion is used to provide menstrual equity, menstrual hygiene education and products to girls in Africa to help eradicate period poverty.
Founders Yaa Priscilla Birago and Diana Obeng
Strategic goals for 2022
Our first strategic goal for 2022 is community building and outreach. We will continue to leverage social media to cultivate a trusted women travel community online and offline.
Our second strategic goal is partnerships. Leveraging on partnership
opportunities will enable us to grow our user base and amplify the mission of Femmebnb and the importance of safe spaces for women.
Although the pandemic has greatly affected the travel industry, the trend of local travel and trips has been
on the rise, and we will leverage this trend in 2022 as a sustainability strategy. This will allow us to strengthen our brand during the pandemic by promoting local and sustainable travel to help support businesses by building the economy in communities.
current and future innovation is dependent on robust technology to support user growth and increase traction in the company.
Lessons learned over the last year
Some key lessons that we’ve learned over the course of the last year is that we shouldn't assume that our solution for the problem is what our customer needs.
In turn, we focused heavily on market validation/user development to understand the needs and pain points of the community we are serving. This helped us improve our assumptions and implement a new onboarding process to enhance users' experience on our
Another key lesson we’ve learned is the importance of building an inclusive team and learning to trust your team. We had the opportunity to create an extremely talented team who bring various perspectives and ideas to the table.
has enabled us to keep learning from each and to have a vast variety of innovative ideas.
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