Hot on the heels of a deal to manage Kayak's digital marketing needs, Kenshoo has been selected by Expedia to run its search marketing and social advertising globally.
The partnership follows a two-month trial of Kenshoo's technology platform and will see the company create, manage and optimse paid search campaign for the online travel agent.
Kenshoo will also use its social advertising technology to manage Facebook advertising campaigns for Expedia.
Kenshoo originated as a search engine with crawler technology that went out to auction sites and generated product advertisements targeting people who wanted to buy on the spot.
The company's technology hooks into travel companies inventory system and can automatically update advertisements based on whatever a company is trying to promote or the audience it wants to attract.
Kenshoo is targeting growth in Germany and France this year and recently opened offices in Hamburg as well as Paris where Accor is also a customer.
The company is also planning further development of its social platform in response to the increasing use of social media for travel planning.