Sending email blasts and getting some kind of ROI is as easy as opening a tin of spam, right? Well, not exactly, as hundreds of hoteliers and chains will testify.
And even though, as many still suggest, email trumps social media for selling product and engaging with customers, many companies fall into familiar traps with their email CRM strategies.
The problem many companies face is that browsing habits change, email networks are constantly modifying their spam filters and devices, once again, later the landscape again.
The folk at Blue Magnet have pulled together a series of recommendations and warning lights for hoteliers (and other suppliers or intermedaries - the principles remain the same) when analysing the make-up of their email CRM.
Here is an infographic to illustrate: