Okay, not easy at all given that Lionel Messi and Kobe Bryant are two of the hottest (and probably most expensive) sporting properties on the planet right now.
Messi is fast becoming considered one of the best football players of all time and Bryant is probably one of the most well known players globally on the US basketball scene.
So, with remarkable timing on the eve of Messi breaking another world record (most goals in a calendar year), Turkish Airlines unleashed its latest web ad, featuring the pair on an aircraft as they battle to get the attention of a star-struck kid.
Placed on YouTube on December 5, Kobe vs Messi: Legends on Board amassed an astonishing 28 million views within six days.
Here is the ad: