Amadeus has unveiled a travel intelligence service to provide the agent community with insight into business growth and potential market opportunities.
Central to the Agency Insight service is the Amadeus Travel Intelligence Engine, a cloud-based platform developed for the industry over the past few years.
The aim of Agency Insight is to help off and online agents to draw on data such as search and booking patterns to make more informed business decisions.
The first two modules of Agency Insight - search analysis and booking analysis - are available. The former aims to provide insight into travel intentions through destination, dates and trip duration data to help agents tailor offers.
Booking analysis helps agents see how they are doing against competitors as well as access market information on new airline routes.
Further pieces of the travel cycle will no doubt follow enabling third parties to pull together and scrutinise data from the in-trip and post trip stages.
Head of travel intelligence for Amadeus Pascal Clement says:
"Understanding how travellers search and book for travel is vital for travel players. Search Analysis and Booking Analysis will empower travel agents to leverage data and target the right travellers at the right time. From a business perspective, this also helps travel agents increase their value to their partners."
A statement from the global distribution giant also talks about merchandising and personalisation opportunities with the data and last month, during its airline conference, Amadeus unveiled details of its Customer Experience Management system.
A number of customers are already using the Agency Insight service including MakeMyTrip and Despegar.
Rival distribution firm Travelport is also providing additional insight for agents via an update to its Smartpoint point of sale technology.
The latest release enables agents to share information about an airline's full range of products, services and offers with customers.