Pricing:
Having constantly updated pricing on the home page can not only make it feel cluttered but will also impede load time.
Most sites will interrogate live data, to ensure pricing is up to date and that what is seen on screen takes into account current stock availability.
However, whilst a valuable inclusion, if it takes too long to load you may have lost a potential customer to another site by the time the promotion appears.
One way to avoid this scenario is to cache all pricing - however this means price changes are not reflected in real-time.
Another option is to remove the pricing element all together.
This might seem a dangerous step to take but by using enticing images, people are more likely to stay on the site and can view prices via a click-through, so as not to overload the homepage.
Pricing:
Having constantly updated pricing on the home page can not only make it feel cluttered but will also impede load time.
Most sites will interrogate live data, to ensure pricing is up to date and that what is seen on screen takes into account current stock availability.
However, whilst a valuable inclusion, if it takes too long to load you may have lost a potential customer to another site by the time the promotion appears.
One way to avoid this scenario is to cache all pricing - however this means price changes are not reflected in real-time.
Another option is to remove the pricing element all together.
This might seem a dangerous step to take but by using enticing images, people are more likely to stay on the site and can view prices via a click-through, so as not to overload the homepage.
NB: This How To series is authored by Marcus Brennand of Digital Marmalade