Almost a quarter of opt-in emails aren’t reaching subscribers’ inboxes. Why is that?
And while that number is down from the 28% of the previous year,
according to ReturnPath’s 2013 email benchmark survey, it still demonstrates that many messages are missing the mark.
Email deliverability is improving, but only slightly. Despite advances in email marketing technology, spam trapping and opt-in communications, improving these numbers for yourself is fairly simple and fundamental.
Still, it’s all too easy to forget (or outright ignore) the basics.
Read more on Kissmetrics
NB:Email open image via Shutterstock.