Cleartrip's latest quarterly mobile insights report shows that its recently launched activities channel now accounts for 15% of mobile traffic.
The activities channel on Cleartrip went live across its range of apps in August.
Cleartrip also showed that the booking window for activities is evenly spread - 16% of bookings are within 24 hours, with 18% booked more than a month out. More than one in three (38%) are booked between two and seven days.
Currently Cleartrip has hand-picked and curated 5000 activities in 50 cities.
Subramanya Sharma, chief marketing officer for Cleartrip, noted that:
“We are seeing travelers increasingly opting to create their own travel itineraries, instead of sticking to conventionally pre-fixed, boxed itineraries."
Other highlights of interest in the infographic below is the 17% quarter-on-quarter increase in air bookings , showing that Indian OTAs are still an important distribution channel for airlines, surprising in an aviation market dominated by low-cost carriers.
The data covers the July-September period.