TripAdvisor's strong position at the top of the leading travel websites in New Zealand has weakened slightly after losing some of its lead to second placed Booking.com.
The user review service lost nearly 1.5% market share between May and June, coinciding with a nominal gain from the Priceline-owned Booking.com which has put the gap between the pair to less than 2%.
Most popular travel websites in New Zealand for June 2013:
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Destinations and Accommodation
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NB: Data courtesy of Experian Hitwise
NB2: Auckland image via Shutterstock.