The Canadian version of TripAdvisor might be looking nervously over its shoulder this summer as Booking.com moves to within a whisker of taking the accolade of most popular travel site in the country.
The site gained over 0.5% market share between June and July but saw the Priceline-owned Booking.com put on 1.5% of its own, narrowing the gap between the pair to a mere 0.04%.
Luckily for the user review giant, combining the French and global websites to its tally means it will still, overall, be some 5.25% ahead.
Most popular travel websites in Canada for July 2013:
Agency
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Destinations and Accommodation
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Airlines
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NB: Data courtesy of Experian Hitwise
NB2: Canada image via Shutterstock.