TripAdvisor might have a strong position in the list of leading travel sites in the US but Booking.com is slowly catching up.
Priceline-owned Booking.com is less than 5% market share behind the user review site after adding another 0.25% to its tally between March and April this year.
It is now over 1% ahead of Hotels.com, which lost 0.25% of its own over the same period.
Most popular travel websites in the US for April 2013:
Agency
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Destinations and Accommodation
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Airlines
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Travel search terms
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NB: Data couresy of Experian Hitwise