News | Online(Big) Data paralysis is standing between you and your customersThis article was originally published onBy PhocusWire | November 11, 2013 SYSTEMS: On the one hand having big data pouring from every, err, pore in the digital ecosystem is a good thing. It means brands can target their customers more efficiently and effectively (hopefully). But the complexity of doing so across multiple channels can be a headache (and often an expensive one). Read more on Harvard Business Review.Back when there were a handful of channels, interactions between customers and brands were relatively simple.Today, by contrast, more than half of all customers move through three or more channels to complete a single task. These steps leave a long and complex digital trail.That multichannel complexity, combined with the scale of the data — US companies store at least 150 terabytes of it — makes establishing insight into customer behavior a serious challenge.Or, alternatively, an opportunity...Read more on Harvard Business ReviewNB:Data barrier image Shutterstock.