In The Big Chair LIVE - Jeffrey Glueck of Foursquare

Foursquare started out as a social check-in platform in 2009 but began its transition to a location technology platform more than three years ago.

Now the company helps many large travel players such as Hilton, TripAdvisor and Uber with location-based insights.

Jeffrey Glueck took over as CEO in 2016 after previously creating Site59, which was later was acquired by Travelocity.

Glueck sat down in the PhocusWire Studio at The Phocuswright Conference last month in Florida to discuss the location technology and its work with large consumer goods companies.

He also talks about wider travel industry trends and things that have surprised him in the past year.

A week after this interview, Glueck announced he is leaving Foursquare to pursue a role that crosses technology and politics.