VIDEO: Setoo - Battleground pitch winner at Phocuswright Europe 2019

Businesses launching tailored Protection solutions generate new revenue streams and increase on-line sales conversion.

The power to stay close and tuned into consumer’ expectations helps businesses gain market differentiation, create higher barriers to entry for the competition and enjoy formidable reputation.

Adding protection coverage to new offerings usually takes months and it is a complex process.

As a result, the take rate of standard insurance, such as travel insurance, is still very low, at an estimate of 5% to 7 %, according to industry sources.

By streamlining the customer engagement process with simplified insurance contracts, the overall take rate is expected to increase and positively impact the bottom line.

With its marketing oriented approach, Setoo is able to help our customers define and deploy profitable and targeted protection products.

The Setoo-based protection packages are quickly becoming one of the most innovative solution in the marketers’ tool box.

Setoo was the winner in the Travel Innovator Of The Year Award and HomeAway Travel Innovation Award categories in the Battleground at Phocuswright Europe 2019.

Here is Setoo's pitch...

And further analysis in the PhocusWire studio.